- Francois van der Merwe: TISA – Chairman
- Soraya Benchikh: BATSA – CEO
- Marcelo Nico: Philip Morris South Africa – General Manager: Southern Africa
- Andrew Neumann: JT International SA – Managing Director: Southern, East and Central Africa
- Johnny Moloto: BATSA – Head: External Affairs
- Ulreich Tromp: Philip Morris South Africa – Director Government Affairs & ITS&P: Southern & Eastern Africa
- Bongani Mshibe: JT International SA – Corporate Affairs & Communications Director: Southern, East & Central Africa
- Rudolf Ottermann: Tobacco Grower Representative